Privacy Policy

At Primeways, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, make a booking, contact us, or otherwise interact with our services. By using this website, you acknowledge that you have read and understood this Privacy Policy.

1. What Personal Data We Collect

a. Booking Data
When you make a booking through our website, we may collect personal data such as your full name, email address, telephone number, pickup location, drop-off location, flight number, booking date and time, number of passengers, luggage information, child seat or booster seat requests, and any other information you voluntarily provide in relation to your booking.

b. Contact Form Data
When you contact us through the website, we may collect your name, email address, telephone number, and the content of your message.

c. Technical and Usage Data
When you browse our website, we may collect certain technical information through cookies and similar technologies, such as your IP address, browser type, device type, operating system, referring pages, website usage behavior, approximate location data, and advertising or analytics identifiers, where applicable and consented to.

2. How We Use Your Personal Data

We use your personal data for the following purposes:

• To process and manage bookings
• To communicate with you regarding your booking or inquiry
• To provide customer support
• To arrange pickups, transfers, and related services
• To process payments through our payment provider
• To send booking confirmations and service related emails
• To improve our website and services
• To measure website performance and user behavior
• To run advertising, retargeting, or remarketing activities where permitted and, where required, based on your consent
• To prevent fraud, abuse, or misuse of the website
• To comply with legal or regulatory obligations

3. Legal Bases for Processing

We process personal data on one or more of the following legal bases:

• Performance of a contract: where processing is necessary to provide the booked transfer or tour service.
• Legitimate interests: for customer service, service improvement, website security, fraud prevention, and internal administration, provided such interests do not override your rights.
• Consent: where required, including for non essential cookies, analytics, and marketing technologies.
• Legal obligation: where processing is necessary to comply with applicable law.

4. Payments

All payments on the website are processed securely through Viva Payments. Primeways does not store full payment card details on its own systems. Payment information is processed by the relevant payment provider in accordance with its own privacy and security standards.

5. Email Communications

We use Brevo to send booking confirmations and other service related communications. If you contact us or make a booking, your contact details and relevant booking details may be processed through Brevo solely for communication related to your request or service. We do not currently operate a newsletter subscription service through the website.

6. Analytics, Advertising, and Other Third Party Tools

Our website may use third party services such as Google Analytics, Meta Pixel, Google Maps, Google reCAPTCHA, Cloudflare, WhatsApp contact links, and other technical providers supporting website performance, security, communication, and booking operations. These tools may process personal data such as IP address, device/browser information, interaction data, and website usage data. Some of these tools may place cookies or similar technologies on your device. Where required by law, non essential cookies and related tracking technologies will only be activated after your consent through our cookie banner. Please note that when you click a WhatsApp link, you may be redirected to WhatsApp or related Meta services, which are governed by their own terms and privacy policies.

7. Google Maps and reCAPTCHA

Some parts of the website may use Google Maps to display location related content and Google reCAPTCHA to help protect forms from spam and abuse. These services may process technical data such as IP address and device/browser information, and may place cookies or similar technologies subject to your consent where legally required.

8. Data Storage and Retention

Booking data and contact form submissions are stored within our internal website administration environment. We retain booking and related customer data until the end of each operating season and, in principle, delete such data by the end of the relevant calendar year, unless longer retention is required by law, accounting obligations, dispute resolution needs, or the establishment, exercise, or defense of legal claims. Technical and cookie related retention periods may vary depending on the service provider and the type of cookie used. Further information is provided in our Cookie Policy.

9. Who We Share Data With

We may share personal data only where necessary and appropriate with payment providers, email communication providers, analytics and advertising providers, security and infrastructure providers, cloud, technical, and website support providers, public authorities, or legal advisors where required by law or necessary to protect our rights. We do not sell your personal data.

10. International Data Transfers

Some third party providers we use may process personal data outside the European Economic Area. Where this occurs, we will take appropriate steps to ensure that such transfers are protected in accordance with applicable data protection laws, including the use of appropriate safeguards where required.

11. Data Security

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and therefore we cannot guarantee absolute security.

12. Children

Our website and services are intended for adults and, where relevant, parents or legal guardians acting on behalf of minors. We do not knowingly collect personal data directly from children without the involvement of a parent or legal guardian where such involvement is required.

13. Your Rights

Under applicable data protection law, you may have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your personal data
• Request restriction of processing
• Object to processing in certain circumstances
• Request data portability where applicable
• Withdraw your consent at any time where processing is based on consent
• Lodge a complaint with a competent data protection authority

To exercise any of the above rights, please contact us at [email protected].

14. Cookies and Consent

Our website uses cookies and similar technologies to ensure proper functionality, improve the user experience, measure performance, and support analytics and marketing activities. A cookie consent mechanism is used on the website to allow users to manage their preferences for non essential cookies. For more detailed information, please refer to our Cookie Policy.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technical setup, or our services. Any updated version will be published on this page with a revised effective date.

16. Contact & Data Controller

The controller responsible for processing your personal data is Primeways, based in Rhodes, Greece. If you have any questions about this Privacy Policy, the way your personal data is handled, or if you wish to exercise your privacy related rights, please contact us using the details below:

Primeways, Rhodes, Greece
Telephone / WhatsApp: +30 6947897837
Email: [email protected]